 You can teach your child something new each and every day-right from the time he or she is born.
It's true. children are learning constantly, right from birth. What they learn during those first five years depends on the experiences they have each and every day. This is our greatest challenge-- and our greatest opportunity.
Parents and caregivers know that the early years are critical to their child's school readiness and success in life. But many don't know exactly how to prepare young children for school and feel like they don't have the time to do so.
That is why United Way of America, the Ad Council and Civitas have teamed up for a three year, $90 million innovative public engagement campaign called Born Learning.
The Born Learning campaign, which officially launched on May 3, 2005, is built upon three cornerstones: Awareness, Education and Action. It provides over $30 million worth of nationwide TV, print and radio advertising, $7 million worth of research-based parent education materials that can be localized, community mobilization activities and an innovative website (www.bornlearning.org). Born Learning gives parents and caregivers "doable" action steps that help them turn everyday moments, such as sorting laundry, grocery shopping, or taking a walk, into quality learning opportunities for their children.
United Way of Greater New Haven and other United Ways of Connecticut have embraced Born Learning and expect to be recognized as an "enhanced community" in the campaign. Enhanced campaigns benefit from expert technical assistance, customized to local campaign goals, and can create campaign materials that are unique to their communities/state.
UWGNH has worked with News Channel 8- WTNH to prepare a series of Born Learning-related television spots that will promote early learning.
Check it Out!
Born Learning materials are available in both English and Spanish and include a variety of user-friendly tools, tips and answers to common parenting questions, fact sheets, brochures, and much more. To take a peek at these materials and for more information about how you can get involved with the campaign, visit www.bornlearning.org
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